Many resources are difficult to quickly locate through video alone. Converting them into articles makes searching for information faster and more efficient.
The Story Behind Our Website and Content Value Building an Official Website Article Sharing & Better Online Experience
Why We Built Our Website
The primary reason for establishing our official website is to better share photography-related content with our audience, particularly in the form of articles. Writing and publishing articles brings us immense joy. Regardless of the number of viewers, each shared piece feels like a meaningful creation. Through analytics, we can clearly see the impact of certain articles, even if not every post immediately garners public attention.
We also regularly post videos on YouTube, which brings us a similar sense of fulfillment. While these videos are valuable, not everyone may choose to watch them. When someone is searching for specific information—such as details about a particular piece of photography equipment—they may prefer reading an article over watching a video. Especially when time is limited, text often becomes the go-to medium, while videos are reserved for moments when viewers have the time to dive deeper into operational details or content that static images cannot fully convey.
For instance, videos excel at demonstrating animations or workflows for gear, which text and photos might struggle to capture. However, our articles—whether in Chinese or English—remain valuable resources. We make a deliberate effort to translate key content into English, allowing a global audience to benefit from it. Building an Official Website Article Sharing
Refining Our SEO Strategy
Although our website’s SEO strategy isn’t fully defined yet, we’ve already seen positive results from articles about camera testing, which have consistently driven traffic. Moving forward, we need to carefully consider which topics are most worth sharing and expand our reach across other social platforms.
Currently, our English content hasn’t been effectively shared on major social media platforms. We plan to put more effort into promoting these valuable resources to maximize their reach.
Why Promotion Matters
Every article is a labor of love, meticulously crafted. Failing to promote them effectively means missing the chance to share them with a wider audience. That’s why our next priority is to focus on better strategies for distributing and sharing our work. After all, these articles represent our passion and dedication, and if no one sees them, it truly feels like we might as well “pack up and go home.”
This commitment to sharing our website and its content reflects our belief in its value and our dedication to creating meaningful resources for the community.
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