The story of the logo design of Cai Image Studio
Cai Image Studio was founded in 2010. It is a passionate and highly-executive image production studio. The founder of the studio, Wang Jing kai, is a producer who loves image creation. LOGO Design How to create outstanding logo design? Cai Image Studio Taiwan
contents
LOGO Design How to create outstanding logo design? Cai Image Studio Taiwan
When the studio was first established, the first task was to design a good logo for the studio. An excellent logo can not only show the style and concept of the studio, but also make customers have a deep impression of the brand.
The logo design process was not completed overnight. It went through several years of adjustments and updates. The initial dozens of sketches covered different styles such as abstract, concrete, and text. After repeated discussions and improvements, the final design direction was gradually determined.
Currently, Cai Image Studio has chosen a logo with the word "開" as the design element. This seemingly simple logo actually contains rich design concepts:
The word "開" implies open and innovative design thinking, symbolizing the studio's pursuit of innovation.
The logo uses perspective, implying a layered, innovative and diverse studio culture.
The overall shape is simple and neat, conveying an efficient and professional design style.
The magic of animation: bringing your logo to life
A static logo alone is not enough to fully express these rich design concepts. We decided to extend this creativity to animation production to dynamically display the story and value behind the logo.
To transform a static logo into a dynamic animation, you need to fully understand its design concept and the story behind it. Our animation production digs deep into every detail of the logo, and by disassembling and integrating animations, it expresses the sense of hierarchy and innovative spirit in the logo design.
Step 1: Storyboard Design
At the beginning of the animation production, we first designed a storyboard. Every shot and every movement curve was carefully designed to ensure that the dynamic effect complemented the static design of the logo.
Step 2: Animation Design and Production
After the storyboard was finalized, we started the animation design and production. During this process, we used a variety of animation techniques, such as 2D animation and motion image synthesis, to create a rich and dynamic animation effect. The perspective technique was fully demonstrated in the animation, making the logo show a stronger sense of three-dimensionality and depth in motion.
Step 3: Sound Effects and Music
In order to make the animation more vivid, we also matched the animation with carefully original sound effects and music. Each sound element has been repeatedly recorded and adjusted to ensure that it is perfectly integrated with the animation screen and enhance the audience's audio-visual experience.
The Application and Value of Animation
The finished logo animation not only plays an important role in the studio’s brand promotion, but is also used in various promotional materials, social media and display videos. Through such a dynamic logo, we have successfully conveyed the studio’s design concept and brand value to customers and audiences more vividly.
Actual LOGO display and application
Online Media Watermark
Business card design
Website and brand integration
This simple yet not simplistic logo embodies the founder's expectations for the development of the studio. Since then, the logo of Cai Image Studio has forged its own unique style and brand image in various design works.
Animation production has transformed our logo from static to dynamic, giving new vitality to the brand. In this process, we not only demonstrated the innovative design thinking of Cai Image Studio, but also conveyed our brand story to the world in the form of dynamic images. In the future, we will continue to explore more possibilities of animation production, combining creativity and technology to create more amazing works.
Today, Cai Image Studio has grown to a large scale, serving clients across Asia, and its logo has become well-known in the film and television industry. This logo, which means "openness, innovation, and efficiency", will continue to lead the studio forward and create greater glory.
End
Comments